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Free Web Page Heat Maps?

by: Roger DooleyThe common belief is that neuromarketing is trying to find the mythical"buy button" in the brain. If you are an ecommerce web designer, though, the "buy button" is one thing you want to...

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Are Digital Marketing + Social Design Compatible?

by: David ArmanoI'm attending a panel next week at the Ad Age digital marketing conference.  The topic?  Making social media work:Making Social Media & Marketing WorkSocial media and marketing is...

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Middle-aged Users' Declining Web Performance

by: Dick Stroud My favourite Web usability guru, Jakob Nielsen, has published a fascinating article about the impact of ageing on the way people use the Web. Do make sure you read the full article.This...

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Is User-Friendliness a Sure Marketing Bet?

by: Yann GourvennecVery often, I hear people say that you have to make your end-user’s lives easier to generate a marketing success. However paved with good intentions this statement may be, I did ask...

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Designing Web Sites for Ageing Cavemen

As usual, Jakob Nielsen's December Alertbox newsletter contains some thought proving stuff.It is all about short-term memory and web usability. The central thesis is that the brain is not optimised for...

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IPad/Tablet Usability - A Free Report

I am a great fan of Jakob Nielsen. He always talks a great deal of sense about usability and has been around long enough to witness all of the cycles of fashion in design in user interfaces. He very...

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Digital Device Manifesto

The Consumer Electronics Show (CES) can be an intoxicating experience. Drinking in all the devices on the show floor, it’s easy to be dazzled by cool features, brilliant designs, and products you never...

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What typeface should we use in cars?

Firstly, thanks to the guys at Immersion Active eBrieffor listing this fascinating item of research.Question. What is the best typeface to use in cars that assists the eyes of older drivers. You could...

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Image may be NSFW.
Clik here to view.

Free Web Page Heat Maps?

by: Roger DooleyThe common belief is that neuromarketing is trying to find the mythical"buy button" in the brain. If you are an ecommerce web designer, though, the "buy button" is one thing you want to...

View Article


Image may be NSFW.
Clik here to view.

Are Digital Marketing + Social Design Compatible?

by: David ArmanoI'm attending a panel next week at the Ad Age digital marketing conference.  The topic?  Making social media work:Making Social Media & Marketing WorkSocial media and marketing is...

View Article

Middle-aged Users' Declining Web Performance

by: Dick Stroud My favourite Web usability guru, Jakob Nielsen, has published a fascinating article about the impact of ageing on the way people use the Web. Do make sure you read the full article.This...

View Article

Is User-Friendliness a Sure Marketing Bet?

by: Yann GourvennecVery often, I hear people say that you have to make your end-user’s lives easier to generate a marketing success. However paved with good intentions this statement may be, I did ask...

View Article

Image may be NSFW.
Clik here to view.

Designing Web Sites for Ageing Cavemen

As usual, Jakob Nielsen's December Alertbox newsletter contains some thought proving stuff.It is all about short-term memory and web usability. The central thesis is that the brain is not optimised for...

View Article


Image may be NSFW.
Clik here to view.

IPad/Tablet Usability - A Free Report

I am a great fan of Jakob Nielsen. He always talks a great deal of sense about usability and has been around long enough to witness all of the cycles of fashion in design in user interfaces. He very...

View Article

Image may be NSFW.
Clik here to view.

Digital Device Manifesto

The Consumer Electronics Show (CES) can be an intoxicating experience. Drinking in all the devices on the show floor, it’s easy to be dazzled by cool features, brilliant designs, and products you never...

View Article


Image may be NSFW.
Clik here to view.

What typeface should we use in cars?

Firstly, thanks to the guys at Immersion Active eBrieffor listing this fascinating item of research.Question. What is the best typeface to use in cars that assists the eyes of older drivers. You could...

View Article
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